The first ad server designed specifically for web and mobile social game developers and publishers.
We take a fundamentally different approach to ad optimization and management than others in the market. Our philosophy is to work proactively with each publisher, engaging in dialogue and offering best practices on their ad products.
We built Ultra, a turn-key SSP (supply side platform) to help you streamline ad management, increasing your ad revenue while decreasing operational costs. A massively scalable, cross-platform solution, Ultra solves the inefficiencies caused by partnering with multiple advertising networks and providers so that you can effectively monetize your entire user base with a variety of in-game ad products.
An array of tools at your disposal
to let you:
- Simplify Ad Operations
- Maximize Ad Revenue
- Meet Advertisers’ Need
- Gain Control & Transparency
Ultra supports 4 main ad monetization methods:
- Offer-based payments
- Opt-in incentivized videos and brand engagements
- Pre-roll and video interstitials (including VAST and VPAID formats)
- Display / banner ads
Ultra Video Manager delivers smarter digital video ad management to help publishers optimize and automate fill, raise eCPMs and generate increased revenue. The Ultra technology streamlines the processes required to do all of that, on whatever screen your audiences are gaming on – web, mobile or tablet. This drives more intelligent and relevant video ad placements to help game publishers and developers to manage and monetize inventory more effectively.
Ultra Wall Manager considers each provider's offerwall as a stand-alone ad unit, generating its own eCPM based on the total performance of the offerwall, not just at the campaign level. By aggregating data on the performance of each provider's offerwall and serving the highest performing offerwall first, Publishers maximize the eCPM of the offerwall product, regardless of if it is a direct ad campaign, ad network, offerwall provider or house ad.
1250 Bayhill Drive, Suite 202
San Bruno, 94066 CA
Tel: +1 650 825 6010
4 Kaufmann St.
Tel Aviv 6801296
Great Titchfield St
London W1W 5BB